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Management Team


Craig Silver

With a firm sense of where the business is going, as the CEO he has been instrumental in guiding Generator Logics strategic direction along the path of success.

A firm believer in the process of continuous innovation, Craig ensures that Generator Logic remains at the forefront of the industry through progressive research and development enabling GL to produce one of the finest standby power products in the world.

Craig believes that the secret of a successful life, and also of a winning business, lies in the combination of having power and possessing the ability to choose what to do with it. Craig is making sure that Generator Logic is able to deliver products that put the power in your hands.

James van Wyk

James Van Wyk

James can best be described as the engine that drives all technical developments at Generator Logic. As one of the founders of the original business, James has ensured that fundamental principles have remained ontrack but that the continued growth has followed a logical path of expansion.

James has a hands-on approach at Generator Logic. Running a very smooth and tidy operation doesn't prevent him from getting his hands dirty. With a strong pro-customer approach James oversees all installations and technical support for Generator Logic. Never one to be satisfied with stagnation, James is continuously looking for ways to improve all aspects of the product through innovations that create real value for GL clients.

James vision is see Generator Logic grow into the largest provider of customised power generating equipment in South Africa. He believes passion, quality, service and delivery will put Generator Logic ahead of its competitors.

Es-mari Boshoff

Es-Mari Boshoff

As General Manager, Es-Mari shares the management vision of an expanding organisation and increasing brand awareness to the point that when a client thinks of power generation, they think of Generator Logic.

She has a close working relationship with management and thinks of Generator Logic as a second family. These traditional values have culminated in the solid processes and procedures that have poised Generator Logic for its natural path of growth over the last decade.

© 2012 Generator Logic

© 2012 Generator Logic. Website by Amoeba Design